TESTING

Great ideas and bold innovations are only as good as they are practical. For that reason every product that Williams brings to market has been exhaustively tested to ensure that it meets our high standards for performance, durability and safety. This begins with lab tests performed by our engineers. Our handlebars undergo hundreds of thousands of stress test repetitions, while new wheel models must be able to handle thousands of kilometers in an advanced machine that tests durability under wet and dry braking, and both normal use and repeated impacts.

Even when a prototype passes these tests there is still one more important step before it reaches the market. Before we move to production on any prototype we have product testers log thousands of miles on the road. We get the product into the hands of as many trusted riders as possible, from professional sprinters, climbers and triathletes, to commuters and recreational riders so that we can make sure our products perform under all conditions.

This multistage, rigorous testing helps ensure that we offer the best possible products.