Technology


World-class wheel systems are a perfect balance of technology, performance and ride quality. At Williams Cycling, we take advantage of
the latest component technology advancements. These advancements allow us to offer an undisputed performance/value proposition to
the customer. The below factors play a considerable role in the design of each Williams wheel system.

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T=Kt*q

Aerodynamic Drag

All objects experience
aerodynamic drag when
moving through air. A rider
must provide more power to
push wheels forward with
greater aerodynamic drag.
Mass

Wheel weight. A rider must
provide more power to ride
a bike with heavier wheels.
Rotational Weight

Rotational weight is a function
of mass "rim" and its distance
from from the rotational axis
"hub". Heavy rims take longer
and require more power to
accelerate up to speed.
Lateral Stiffness

This is a measure of the resistance
to deflection due to side forces. Lateral stiffness relates to flexing
of the wheel due to side loads.
A wheel with greater lateral stifness will feel more responsive when sprinting, climbing or cornering.
Torsional Stiffness

This is the measure of
resistance to angular
deflection due to applied
torque. A wheel with greater
torsional stiffness is more
efficient.
 
 

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