PRODUCT TECH

100% hand built wheels
Every single Williams wheel is 100% hand built to the highest standards. Yes, it’s faster and cheaper to use machine builds, but if you want a perfectly true and balanced wheel it must be hand built. That’s why from the first nipple to the last twist of the spoke wrench Williams wheels are built entirely by hand. And once they’re finished, each and every wheel is tested to ensure that it is dished, true, and balanced to within fractions of a millimeter.

Hybrid Ceramic Bearings
Williams road wheels utilize high quality hybrid ceramic bearings for better increased rolling performance. The Grade 5 silicon nitride balls have special characteristics that allow them to outperform standard steel balls in the areas of temperature range, density, thermal expansion, and hardness. All of these combine to make hybrid ceramic bearings roll truer and faster for longer. For a detailed writeup of our hybrid ceramic bearings click here.

Special Resin in Carbon Clinchers
Full carbon clincher wheels are some of the hottest products in cycling today. There has been a flood of new carbon clinchers into the market, with vastly differing levels of quality. Our carbon clinchers utilize a proprietary resin in the composite that allows them to withstand the extreme heat and force created by braking.

Serviceability/Compatibility
While taking advantage of the latest component technology to make our wheels systems lighter and stronger, Williams Cycling provides for easy maintenance through or standards-based technology.

We believe that a standards-based wheel design is key to providing our customers with easy serviceability and maintenance. Standard wheel design gives customers the benefit of years of research and development from the entire industry, not from just one company. Unlike proprietary wheel technology...standards give customers choice.

What is standards-based technology? It is where the spoke joins the hub and rim in a traditional fashion. Standard hub and rim fastening makes it easy for customers and local mechanics to true a wheel.

This results in:
• Easy maintenance
• No need to take the tube and tire off to true the wheel
• No need to send the wheel back to the proprietarywheel
• factory for retruing or repairs
• No need to spend time and money on wheel shipments
• back and forth to the factory

With standards-based technology, the customer is in control of service and
maintainence without giving up performance.

• Our wheels come with a Shimano 9/10 speed compatible freehub
• Campagnolo 9/10 speed can still ride our wheels
• Our hubs are interchangeable

Ceramic Coated Freehub Bodies
Standard alloy freehub bodies have a short lifecycle due to the normal wear and tear created by the cassette. We dip our freehub bodies in ceramic, giving them a strong outer coating that can better withstand the punishment of daily riding.