Williams is the new kid on the block when it comes to mountain biking, but when you have a passion for riding dirt and the means to make badass gear it’s kind of a no brainer. It’s really just surprising it didn’t happen sooner. We know that mountain biking is a totally different game and that ripping rooty singletrack and dropping ledges put a special kind of strain on equipment.
We’re committed to making products that will handle the punishment you throw down and outperform, outlast and generally outclass the other stuff out there. Yeah we’re new, but we’re serious and we’re here to stay.