Cross is totally unique in the world of cycling and it has its own sick beauty. It is one of the most demanding yet inclusive sports on two wheels. From the slick euro pros with their ballerina grace and juggernaut determination, to the beer soaked weekend thrill-seeker in the tutu and panda mask, theres room for everyone. Williams is proud to make products for all these people. We strive to get more new people into the sport and help those already racing get more out of it.
From our award winning alloy tubulars to our blinged out, bombproof carbon race wheels, no matter how seriously you take your CX were serious about providing the gear you need.