Welcome to Williams Cycling



	"At Williams Cycling, our mission is simple: to produce wheel systems that are of the highest quality and functionality. Importantly, we believe we can produce this product at an affordable price point that allows all levels of cyclists to experience the virtues of high performance wheel systems historically reserved for the elite / unlimited budget athlete. I encourage you to browse our online store to become more familiar with our products and Williams Cycling." Keith Williams President Williams Cycling, Inc.


	Our business model centers around these key aspects: Design Design and develop light, durable and easy to service wheel systems. Technology Embrace the latest proven material technologies component manufacturers have to offer.	Price Create a price point model that is priced 40% to 50% lower than what the customer would pay for the same wheel system using a traditional distribution model. Distribution We believe that the most efficient path to the customer is through a direct relationship, with no intermediaries to add confusion and cost. The Williams direct model starts and ends with you, the customer. With the power of direct and our team of talented people, we are confident your buying experience will result in a superb value wheel system for your professional and personal enjoyment.