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Technology

We�re dedicated to bringing our customers the best products in the industry and that means we�re constantly pioneering, testing, and refining new technologies. Whether it�s tweaking the build on an alloy wheel to increase durability or developing entirely new designs using advanced composites we�re committed to pushing, developing and adopting the best technologies for each of our products. And we don�t mean the flashiest technologies, or the trendiest technologies; we mean the best technologies. We believe that bike component design must be performance driven; form must follow function. So, while we fancy that we have a good eye for aesthetics, our products are designed to ride well first, and look good second. It also means we don�t adopt proprietary technology just to be different. We strive to design products with maximum compatibility and serviceability so more people can ride and easily maintain them.